What is a channel partner learning management system?

A channel partner LMS is a software solution that companies use to train individuals in their partner channel—a network of external partners that includes sales representatives, dealers, and installers—on the most important aspects of your products. When your partners are better informed about your offerings, your company is sure to benefit and grow.

Your channel partner LMS is fully customizable to your company, so partners can be sure that the training materials they’re using are the most relevant and updated means available to learn more about your product. With the ability to direct different partners toward different courses using the sub-portal feature, you can use your LMS to train each group of partners your company works with.

Types of Channel Partners

Your channel partners may consist of sales representatives, dealers, installers, or buying groups.

Types of Training

You need to train your partners on your products so they can best represent your company. Product training could be in the form of product information PDFs, training videos, or on-the-job training. 

Related Articles

Using Technology to Manage Your Sales Channels: The Tech Stack

Using Technology to Manage Your Sales Channels: The Tech StackMany manufacturers of products have both an internal sales team and use outside salespeople.  Most often called Channel Partners these non-employee sales forces often come in the shape of distributors,...