What is a channel partner learning management system?

A channel partner LMS is a software solution that companies use to train individuals in their partner channel—a network of external partners that includes sales representatives, dealers, and installers—on the most important aspects of your products. When your partners are better informed about your offerings, your company is sure to benefit and grow.

Your channel partner LMS is fully customizable to your company, so partners can be sure that the training materials they’re using are the most relevant and updated means available to learn more about your product. With the ability to direct different partners toward different courses using the sub-portal feature, you can use your LMS to train each group of partners your company works with.

Types of Channel Partners

Your channel partners may consist of sales representatives, dealers, installers, or buying groups.

Types of Training

You need to train your partners on your products so they can best represent your company. Product training could be in the form of product information PDFs, training videos, or on-the-job training. 

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Channel Partner Management: Why an LMS Will Make the Difference

Channel Partner Management: Why an LMS Will Make the Difference

Getting your external enterprise to pay attention to your products involves a lot of moving parts. The strategic application of technology— and particularly a learning management system—will help you wrangle your channel partners and spur them to better performance.