by Jon Aleckson | Sep 3, 2020 | Learning Management, Partner Management
There are a lot of moving parts in building a successful channel partner program: Understanding your market and how people and companies prefer to handle their purchases in your segment; Laying out your sales process and researching how it compares to potential...
by Jon Aleckson | Apr 28, 2020 | Learning Management, Partner Management
Whether you’re working with representatives, brokers, agents, distributors, installers, buying groups, referral partners or value- added resellers, managing them is problematic. They don’t work for you so it’s not easy to count on them. They might rep for a number of...
by Amber Winter | Oct 28, 2019 | Learning Management, Partner Management
In many industries, the days of single storefronts and one cohesive staff are disappearing and partner channels are rising in their place. These partners enable your business to grow outside the confines of your staff, reaching customers you wouldn’t have been...
by Jon Aleckson | Jul 29, 2019 | Partner Management
Using Technology to Manage Your Sales Channels: The Tech Stack Many manufacturers of products have both an internal sales team and use outside salespeople. Most often called Channel Partners these non-employee sales forces often come in the shape of distributors,...
by Edessa Polzin | Jul 26, 2019 | Partner Management
3 Strategies to Motivate Sales from Channel Partners Motivating sales from channel partners is challenging because you are trying to motivate salespeople you have no direct influence over. Unlike managing a traditional sales team, channel partners who don’t meet the...
