by Jon Aleckson | Nov 21, 2020 | Learning Management, Partner Management
Once you have your learning management system (LMS) in place and you’ve tested it with your other programs (such as the marketing, customer relationship or financial systems), it’s time to get your channel partners to use the LMS for training. In this article, you’ll...
by Jon Aleckson | Sep 3, 2020 | Learning Management, Partner Management
There are a lot of moving parts in building a successful channel partner program: Understanding your market and how people and companies prefer to handle their purchases in your segment; Laying out your sales process and researching how it compares to potential...
by Jon Aleckson | Apr 28, 2020 | Learning Management, Partner Management
Whether you’re working with representatives, brokers, agents, distributors, installers, buying groups, referral partners or value- added resellers, managing them is problematic. They don’t work for you so it’s not easy to count on them. They might rep for a number of...
by Jon Aleckson | Mar 17, 2020 | Learning Management
The good news is this: Channel selling remains a high- impact model for growing your company, and putting solid partnerships in place continues to provide access to new customers and references that translate to business for you. Research by business strategy research...
by Jon Aleckson | Jul 29, 2019 | Partner Management
Using Technology to Manage Your Sales Channels: The Tech Stack Many manufacturers of products have both an internal sales team and use outside salespeople. Most often called Channel Partners these non-employee sales forces often come in the shape of distributors,...
